Human Being to Digital Being & the Emergence of Digital Marketing
Trampling and turfing with the hoofs in search of food to quench their appetite, Homosapiens would have never envisioned that one day they will be maneuvering a digital mouse to quench their digital appetite.
The flare-up of digital technology in the last couple of decades has merely led to our evolution to a new progeny from human-being to digital being. From Homosapines to digital beings, it’s indeed an extensive voyage that unreservedly spiels the anecdote about human beings’ evolution. Let me substantiate my statement here. Let me take you into a trance and make you ponder about a delusional realm where there is no word in the vicinity christened as digital i.e., no mobile phones, no computers, no televisions, and not even a calculator. Well, such a world is like a chimera and is almost unimaginable.
Our day begins with scrolling through our most recent social media posts and ends with updating the next one. Our lives are circumambient digitally and we have indeed become digital beings. The hoardings on the road do not visually appeal to us anymore in comparison to a Digital marketing campaign on LinkedIn, Twitter, Instagram, and Facebook. Firstly, it is more visually appealing and secondly, it is easily accessible through our digital devices. The dependence of human being on digital platforms gave birth to a very well-known term now, i.e., Digital Marketing.
Digital Marketing and the emergence
Digital Marketing has evolved in the last 20 years and led to the inception of a new era.
Digital Marketing saw a surge with the emergence of the internet, search engines, social media networking mobile phones with Internet connectivity, and many more factors.
The term “Digital Marketing” was coined and first used in 1990. At the time, the Web 1.0 platform was developed, which aided users in locating the information they required. However, it did not permit them to share this information via the internet.
Archie was the first tool used to search for content (rather than users) on the Internet in 1990.
Bolt.com was started as the first social networking and video website in the year 1996.
And we’ve come a long way since the original social media networking site, sixdegrees.com, where you could build a profile page, establish lists of connections, and send messages to people in your network.
Friendster was the first actual social network in the modern era of social media.
It was founded in 2002 and now has over a hundred million registered users, the majority of whom are from Asia.
CompuServe’s CB Simulator, which was released in 1980 and required a monthly membership fee, is regarded as the first dedicated online chat platform. Mirabilis, an Israeli firm, released ICQ (short for “I Seek You”), the first widely used online messenger platform, in 1996.
Cybercafés represented India’s nascent internet revolution, introducing a generation to the World Wide Web. Cybercafés represented India’s nascent internet revolution, introducing a generation to the World Wide Web. A year after VSNL introduced the internet to India, the first CyberCafé opened in Mumbai’s Leela hotel in 1996.
The Nokia 9000 Communicator was the first mobile phone with Internet access. It was launched in Finland in 1996, but the viability of accessing the Internet was initially limited by extremely high prices charged by the operators.
The HTC Dream handset was the first to use the Google Android mobile operating system (OS). With the release of the HTC Magic in July 2009, India got its first taste of Android.
WiFi was invented and first made available to consumers in 1997, when the 802.11 committee was formed. This resulted in the development of IEEE802.11, a set of standards that define communication for wireless local area networks (WLANs).
Human Being has come very far from being just an alien to the Digital world and now being the native of that and becoming a digital being.
These figures spiel the whole tale:
Global mobile users
More than two-thirds of the world’s population (67.1%) now has access to a mobile phone, with 5.31 billion unique users expected by 2022. Since this time last year, the global total has increased by 1.8 percent, with 95 million new mobile users.
Global internet users
Global internet users have increased to 4.95 billion by the beginning of 2022, with internet penetration currently at 62.5 percent of the world’s total population. Although data shows that internet users have increased by 192 million (+4.0%) in the last year, continued COVID-19 constraints on research and reporting mean that true growth patterns may be far greater than these figures suggest.
Global social media users
In January 2022, there were 4.62 billion social media users worldwide. Although it’s worth mentioning that social media “users” may not reflect distinct individuals, this figure represents 58.4 percent of the world’s total population (learn why). Over the last 12 months, global social media users have increased by more than 10%, with 424 million new users joining the platform in 2021.
Borek Solutions’ deft Digital Marketing Services
Organizations, including small businesses, are increasingly using digital tools for marketing in today’s world. With increasing internet penetration and smartphone usage around the world, there is a large audience for digital marketing campaigns, making it the most profitable option for businesses.
With value-driven Digital Marketing Services, you can increase your website traffic and establish a strong digital foundation. Borek Solutions follows a systematic plan to ensure that all of our web marketing efforts produce profitable results.
Borek Solutions has a highly skilled digital marketing team that offers the following services:
Search Engine Optimization (SEO)
We can help you climb the organic rankings and increase your visibility in search results by using effective SEO keywords.
Our content specialists stay up to date on market trends to ensure that when developing content, we adhere to Google standards.
We have skilled content writers who ensure that the content on your website, blogs, and social media platforms is up to date with market standards.
Social Media Marketing
Based on data and analytics, we develop custom social media brand management and paid advertising strategies for your company.
You can reach your customers quickly and precisely with a data-driven PPC campaign.
PPC advertising can be extremely effective for organizations that need results quickly. By utilizing competent PPC services provided by industry experts such as Borek Solutions, you can design marketing campaigns with PPC as an aspect that can help you easily achieve your goals.
Companies that had already begun to migrate to a digital marketplace are best positioned to survive in this pandemic era. The rivalry for traffic increases as more businesses enters the online marketplace.
Digital marketing is critical for increasing traffic to business websites and increasing brand recognition. A comprehensive digital marketing strategy begins with the development of a search-engine-optimized website and continues with an active social media presence.
Borek Solutions’ digital marketing services enable you to stand out with your online presence around the world, allowing you to reach out to more potential customers.
As technology is advancing, a human being has indeed carved into a digital being. And it seems possible soon that people doing zoom meetings will be able to meet not face to face but in their digital body.